Tim O'Reilly: Work on Stuff that Matters: First Principles
1. Work on something that matters to you more than money. Money is like gas in the car -- you need to pay attention or you'll end up on the side of the road -- but a well-lived life is not a tour of gas stations!
2. Create more value than you capture. … it's pretty clear that most businesses do in fact create value for their community and their customers as well as themselves, and that the most successful businesses do so in part by creating a self-reinforcing value loop with their customers.
3. Take the long view. It's very easy to make local optimizations, but they eventually catch up with you.
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